Creating buzz about your business | Kit Newell, Hive Mind Mead

What do you do when people won’t pay a sustainable price for the high quality product you’ve worked so hard to produce? How do you get started in your career and find your passion? The co-founder of Hive Mind Mead tells all.

Kit Newell, co-founder of the Great Taste Award-winning honey drinks brand, shares how his career in advertising and design prepared him for entrepreneurship - and the key skills that helped him build a business stocked in over 50 M&S stores.

Listen now to hear all about: 

• The journey from advertising, design and product management to an award-winning ‘modern mead’ business
• How (and why) Hive Mind pivoted from high-quality honey to a modern honey-based drinks business
• The interplay between intuition and analytics, and the main thing Kit would do differently if the business started again
• How they’ve built the business, adding stockists and distribution, and what Kit spends most of his time doing
• Why they found themselves listening to heavy metal till sunrise four or five nights a week?

🔗 Explore Hive Mind Mead and buy online: hivemindmead.com

🛒 Find them in M&S (until end of September): See locations

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Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing.

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